Growing a sports betting operation beyond your own accounts requires finding proxy bettors and clients. Here's how to find them, what to offer, and how to structure the relationship.
One person can only open so many sportsbook accounts. In legal U.S. states, the average bettor has access to 8–12 major operators before they've exhausted the local market. Once those accounts are set up and the Bonus Phase is complete, the marginal value of one additional account drops significantly.
The way to scale beyond one person: bring in additional accounts through proxy bettors and clients.
Not everyone is a fit. The wrong person causes more problems than they're worth.
The ideal candidate:
The wrong candidate:
The most natural clients come from your existing network: friends, family members, colleagues. People who already trust you and are loosely interested in sports betting are far easier to onboard than strangers.
Before recruiting anyone as a client or proxy, start with referrals.
When you refer someone to a sportsbook using your referral link, two things happen: they get an enhanced signup offer, and you get a referral bonus. This is a natural entry point for a client relationship.
If someone takes your referral link, signs up at one book, and has a good experience with the bonus, they're a warm lead for the full proxy arrangement. They've already seen that the system works. The expansion into a full arrangement is a natural next conversation.
Most clients don't want to understand the full mechanics. They want a simple deal: "Here's what you do, here's what you make."
A clean offer structure:
For bonus farming:
"You open accounts at these sportsbooks. I'll tell you exactly which bets to place and when. All the capital comes from me — you risk nothing. We split the profits. You'll make $3,000–$8,000 over the next 3–4 months with maybe 30 minutes of work per week."
That's the honest pitch. The client provides fresh accounts and some time. You provide capital, strategy, and execution guidance. The profit split reflects that: a 50/50 split is standard, though it varies based on how much capital you're putting in and how much work the client is doing.
For ongoing operations:
After the Bonus Phase, the client's accounts still generate reload bonuses, odds boosts, and other ongoing promotions. A smaller ongoing revenue share keeps the relationship active.
The biggest operational challenge with clients is trust — specifically, funds moving between parties.
Capital transfer: You're sending money to your client for them to deposit at sportsbooks. The simplest approach is direct bank transfer (Zelle, Venmo, etc.) with clear written records of what each transfer is for.
Profit splits: After a successful bonus cycle, winnings need to be split. Keep a running ledger. Transfer earnings regularly — don't let large balances accumulate on either side.
Written agreement: Even with friends, document the arrangement. Not necessarily a formal contract — a written message exchange confirming the terms is often sufficient. The goal is alignment, not litigation.
Each client you bring in generates:
Across 5 clients at 8 sportsbooks each, that's 40 referral bonuses plus 5 separate bonus farming operations running in parallel. At conservative estimates, that's $25,000–$50,000 in total value from the network beyond what you'd generate from your own accounts alone.
The leverage is significant. The constraint is finding and managing the right people.
In a more formal arrangement (covered in the Originator/Runner/Business Person framework), the Business Person is the one responsible for client acquisition and account management. They don't necessarily place bets themselves — they find the people with fresh accounts and manage the relationships.
If you're good at sales and relationship management but not technically inclined toward the betting mechanics, the Business Person role might suit you. You bring in accounts; the Originator runs the strategy; you split the returns.
Clients and proxies multiply a bonus farming operation beyond the limits of one person's accounts. The best candidates are people in your network who have no existing accounts, trust your judgment, and can handle simple betting tasks. Start with referrals, then expand to full proxy arrangements for those who respond well. Structure the offer simply, keep clean financial records, and document terms before starting.
For the full sports betting fund framework, read our guide to building a sports betting operation.
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